Products related to Audience:
-
The Pocketbook of Audience Research
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into three parts: the first part, ‘Watching Post-Television’, offers ‘television’ as a shortcut to understanding today’s platform media and gives an introduction to key theoretical terms such as representation, identity and community.The second part, ‘Methods with Method’, introduces different methodological tools to study cross-media texts and practices from an audience-led perspective.With individual chapters covering ethnography, textual analysis and visual methodologies, this part also functions as a toolset and starting point for small research projects.The third part, ‘Methods in Action’, offers a variety of recent case studies to show how these methodological principles work in practice. Drawing on different genres from drama to sports, The Pocketbook of Audience Research gives a sense of what audience-led cross-media research can achieve.This concise, accessible book gives students, early-career researchers and creative professionals the tools to do useful and inspiring audience research, whether for a paper, a proposal or a market survey.
Price: 19.99 £ | Shipping*: 3.99 £ -
Audience Development and Cultural Policy
Encouraging more – and different – people to attend the arts remains a vital issue for the cultural sector.The question of who consumes culture, and why, is key to our understanding of the arts.This book examines the relationship of audience development to cultural policy and offers a ground-breaking perspective on how the practice of audience development is connected to ideas of democratic access to culture.Providing a detailed overview of arts marketing, audience development and cultural democracy, the book argues that the work of audience development has been profoundly misunderstood by the field of arts management.Drawing from a rich range of interviews with key individuals in the audience development field, the book argues for a re-conceptualisation of audience development as an ideological function of cultural policy.Of importance for students, academics and researchers working in arts management and cultural policy, the book is also vital reading for anyone working in the arts, cultural and heritage sectors with an interest in understanding how our relationship with the audience has been constructed.
Price: 79.99 £ | Shipping*: 0.00 £ -
Audience
This accessible guide through audience studies’ histories outlines a contemporary Cultural Studies approach to audiences for the digital age.This book is not a survey of all existing audience research.Instead, its chapters survey parts of the field in order to draw some ‘through-lines’ from older traditions to contemporary debates, giving students a ‘way in’ to thinking about the current landscape from an ‘audience-sensitive’ perspective.In order to do this, the book utilises a series of verbs to organise and cut a path through audience research and register its ongoing relevance today.These verbs are: audience, anchor, mean, feel and work.The list is not exhaustive and the reader is invited to think about what verbs they would add or change throughout the book.Audience suggests renewing the importance of ‘form’ as a cultural process and in ‘circling-back’ to Cultural Studies’ ‘circuit of culture’, it proposes a modified framework for ‘the digital circuit’.Each chapter opens with a particular scenario for the reader to reflect upon and asks a specific question to help orient the account of research that is to come, especially for those new to Media and Cultural Studies and to audience studies. Written in an engaging and accessible style, this book is ideal for both students and researchers of Media and Cultural Studies.
Price: 28.99 £ | Shipping*: 0.00 £ -
Audience Audience Italian vinyl LP AK357
AUDIENCE Audience (Italian issue limited edition 15-track LP pressed on 180gram VIRGIN VINYL originally released in 1969 and a superb collection of prog-psych including 3 bonus recordings glossy picture sleeve. The sleeve shows very little signs of wear whilst the vinyl is in near as new condition AK357) 1. Banquet2. Poet3. Waverley Stage Coach4. River Boat Queen5. Harlequin6. Heaven Was An Island7. Too Late Im Gone8. Paper Round - bonus track9. Maidens Cry10. Pleasant Convalescence11. Leave It Unsaid12. Man On Box13. House On The
Price: 35.00 € | Shipping*: 0.00 €
-
What interests the audience?
The audience is interested in content that is relevant, engaging, and informative. They are drawn to topics that resonate with their interests, challenges, and aspirations. Additionally, the audience is often captivated by stories, experiences, and perspectives that are relatable and thought-provoking. Ultimately, the audience is interested in content that adds value to their lives and provides them with new insights and perspectives.
-
What are audience games and how do they serve to entertain the audience?
Audience games are interactive activities or competitions that involve the audience in a live performance or event. These games serve to entertain the audience by creating a sense of participation and engagement. By involving the audience directly, it creates a fun and lively atmosphere, and helps to break down the barrier between the performers and the audience. Audience games also provide a sense of unpredictability and excitement, as the outcome is often determined by the audience's participation, making the experience more enjoyable for everyone involved.
-
'Singular or plural after audience?'
The word "audience" can be used with both singular and plural verbs, depending on the context. When referring to the audience as a collective group, a singular verb is used, such as "The audience is enjoying the performance." However, when referring to the individual members of the audience, a plural verb is used, such as "The audience are expressing their opinions." Therefore, it is important to consider the specific context in which "audience" is being used in order to determine whether a singular or plural verb should be used.
-
Which target audience reads Die Zeit?
Die Zeit primarily targets an educated and intellectually curious audience. Its readers are typically well-informed individuals who are interested in in-depth analysis, critical thinking, and a broad range of topics including politics, culture, and society. The publication is known for its high-quality journalism and thoughtful commentary, making it popular among those who seek a more sophisticated and nuanced perspective on current events.
Similar search terms for Audience:
-
The Consumer Insights Handbook : Unlocking Audience Research Methods
At its core, consumer insights research is fun. Fast-paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas.Consumer insights researchers get to spend their days partnering with clients to solve complex and knotty problems across all mass communication industries, including film, television, digital, advertising, and public relations.They do deep dives to understand the perceptions and perspectives of target audiences using a wide range of approaches and methods.On every project, hours are spent playing with data and ideas, coming up with creative and innovative ways to approach problems and uncover the insights that will lead to effective audience engagement.This work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of—and solutions for—important problems.It also is essential to success: Whether you are working on a media product or a strategic communication campaign, successfully reaching your audience and meeting your objectives requires good research. Unfortunately, this is not what our undergraduate students currently experience when using the existing crop of research methods textbooks.Even though journalism, media, applied communication, advertising, and public relations programs typically offer—and often require—at least a foundational research methods course, most undergraduate students do not leave those courses with an accurate understanding of what this field actually entails.Typically written with an emphasis on academic research, those books often are intended for those who plan to follow a very specific path—conduct scholarly research, primarily using quantitative methods.The scientific method dominates this perspective, and students are taught to prioritize the concepts and conditions central to academic research.While useful for those who are interested in continuing for graduate degrees, these textbooks do not adequately represent the world of—or prepare students for—the realities of consumer insights research.This book represents a much-needed alternative. This textbook flips the typical model presented in mass communication research textbooks.In these books, audiences often are primarily framed almost exclusively as participants—presented as a means to generate data.Instead, as students will learn through this text, data should be used to understand people as thoughtful, deliberative audiences.As such, research should be done with the goal of better understanding target audiences in a meaningful way.With this orientation in mind, these insight-driven research projects allow media practitioners and strategic communication professionals to tap into audiences’ wants, needs, and desires through messaging and products designed to resonate. This textbook is born of necessity. I have taught undergraduate students in advertising, media production, and public relations research methods courses since 2007.In the ensuing years, I have spent every conference scouring the book publisher’s displays, trying desperately to find a book that would do what I needed: accurately reflect the joy and excitement of consumer insights research.I wanted something that would prepare my students for what jobs really look like in this field, while also offering tips on how to do the fast-paced, low-cost research that can be conducted over the course of a semester to give students a “real-world” perspective on how to uncover, interpret, and apply consumer insights. Guided by both my own experience in the field as well as interviews and recommendations with current practitioners on the client, boutique, and agency sides, this book will offer students an accessible, thorough, and compelling perspective on how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings. Features:Each chapter will include:a guide for how to conduct in-class research quotes and recommendations from experts in the field (including representatives from research and insights boutiques; advertising agencies and PR firms; and a wide range of industries (media, consumer packaged goods, travel, finance, etc.)case studies & real world examples
Price: 47.00 £ | Shipping*: 0.00 £ -
The Audience
For sixty years Elizabeth II has met each of her twelve prime ministers in a weekly audience at BuckinghamPalace, a meeting like no other in British public life.It is private. Both parties have an unspoken agreement never to repeat what is said. The Audience breaks this contract of silence. It imagines a series of pivotal meetings between the Downing Street incumbents and their queen.From Churchill to Cameron, each prime minister has used these private conversations as a sounding board and a confessional - sometimes intimate, sometimes explosive.From young mother to grandmother, these private audiences chart the arc of the second Elizabethan Age.Politicians come and go through the revolving door of electoral politics, while she remains constant, waiting to welcome her next prime minister. The Audience by Peter Morgan premiered at the Gielgud Theatre, London, in March 2013.It returned to the Apollo Theatre, London, in this revised version in April 2015. 'This is something rarer: funny and truthful, goodhearted, spiky, full of surprises.I loved every minute... there are stunning political moments... It's all fiction, of course, and often painfully funny, yet is expresses large and serious truths.' The Times
Price: 10.99 £ | Shipping*: 3.99 £ -
Audience Audience - 1st 1969 UK vinyl LP 583065
AUDIENCE Audience (Rare original 1969 UK 12-track stereo vinyl LP with A1/B1 matrices the progressive rock groups debut album was almost mythical in its rarity supposedly selling in such small quantities at the time that it was immediately withdrawn; including an early rough & ready version of House On The Hill. The textured blacklite picture sleeve shows a tiny corner crease with the lightest wear/scuffing to the edges and the vinyl is super clean and looks barely playe d. An astonishing Near Mint example of this legendary prog rarity!)ÞÞA1. BanquetA2. PoetA3. Waverly Stage CoachA4. River Boat QueenA5. HarlequinA6. Heaven Was An IslandB1. Too Late Im GoneB2. Maidens CryB3. Pleasant Convalesc
Price: 395.00 € | Shipping*: 0.00 € -
The Idea of Audience : Artists and the task of audience development in the era of creative industries
What sort of relationship do artists want with their audience?What kind of role do they imagine for the performing arts in their community?Under the ‘creative industries’, the audience relationship has been increasingly defined and shaped by marketing and/or institutional interests.Wedged between the competing needs of the market, and their belief in the power of art to positively impact their communities, many artists and arts workers are caught in what Julian Meyrick describes as a “confused intellectual terrain”.While much audience scholarship has focused on understanding the motivations of audience members engaging with the arts, there has been considerably less research into the motivations of arts professionals with respect to their relationship with the audience.The Idea of Audience is a critical examination of the current fields of audience development and arts marketing, and explores the relationship between artists and audiences from the perspective of the artists themselves. The book will be of most interest to students and academics of audience development/arts marketing, theatre/performance and audience studies.It is hoped that the reader will gain greater insight into what artists actually mean when they talk about their audience.
Price: 135.00 £ | Shipping*: 0.00 £
-
How can one activate the audience?
One can activate the audience by engaging them through interactive activities such as asking questions, conducting polls, or encouraging participation in discussions. Using storytelling, humor, and personal anecdotes can also help to capture the audience's attention and make the content more relatable. Additionally, incorporating multimedia elements such as videos, images, and music can help to create a dynamic and stimulating environment that keeps the audience engaged. Finally, being passionate and enthusiastic about the topic can be contagious and help to energize the audience.
-
What is the target audience 2?
Target audience 2 is typically individuals who are more experienced or knowledgeable in the subject matter being discussed. They may have a higher level of expertise or interest in the topic and are looking for more in-depth information, analysis, or advanced techniques. This audience is often seeking to expand their knowledge or skills beyond the basics and are looking for content that challenges them and helps them further develop their understanding.
-
Is the Vatican Audience Hall questionable?
The Vatican Audience Hall, also known as the Paul VI Audience Hall, has been the subject of various conspiracy theories and speculation due to its unique architecture and design. Some people have questioned the symbolism and imagery used in the building, suggesting that it may have connections to occult or sinister elements. However, the Vatican has consistently stated that the design of the Audience Hall is simply a reflection of modern architecture and that there is no hidden meaning or agenda behind it. Ultimately, whether the Vatican Audience Hall is questionable or not depends on one's perspective and interpretation of its design.
-
What is the right target audience?
The right target audience is the group of people who are most likely to be interested in and benefit from a product or service. This audience should align with the demographics, interests, and needs of the ideal customer for the business. Identifying the right target audience is crucial for effective marketing and communication strategies, as it allows businesses to tailor their messaging and offerings to resonate with the specific needs and preferences of their potential customers. It also helps in maximizing the return on investment by focusing resources on reaching the most receptive audience.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.